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From the history of the company.
On December 1, 1930 Ferdinand Porsche formed the first business cell in Stuttgart, on Cronenstrasse 24, with his own design office. He began his professional career in 1893 as a simple mechanic with the electric motor manufacturer Bela Egger & Co. In 1897, at the age of 22, he became head of the test department and participated in the development of the Egger-Loner electric car, which became known in the future as the Porsche P1.
The Porsche prototype was purchased at the end of 1899 and came under the control of Ludwig Lohner & Co in Vienna. A great success was achieved at the 1900 World Fair in Paris. Eight years later, Porsche left the company. From April 1923, he headed the design office for six years, and later became an honorary member of the board of directors of Daimler-Motoren-Gesellschaft in Stuttgart. The technical universities of Vienna and Stuttgart generously awarded the talented designer, including an honorary doctorate.
The inventor's child, meanwhile, developed rapidly after April 25, 1931. However, in postwar Germany, spare parts were in short supply, so the car brand 356 used components from Volkswagen Beetle, including the body of the internal combustion engine, transmission and other parts used in the suspension.
In 1964, after the great success in racing with various models, including 550 Spyder and 356, which need serious redesign, the future huge corporation launched the project Porsche 911: another sports car with air-cooled, rear suspension, six-cylinder "boxer" class engine.
The first CEO of Porsche AG was Dr. Ernst Furmann, who worked in the engine development department of the company. Furmann was replaced in the early 1980s by Peter Schutz, an American manager and a clear fan of the 911 brand. He was then replaced in 1988 by Arno Bon, former manager of the German computer company Nixdorf Computer AG, who made some costly mistakes that led to his loud dismissal.
Porsche has always had a close relationship with the original Volkswagen (VW) brand and then with the Volkswagen Group (which also owns Audi AG), because the first Volkswagen Beetle was designed by Ferdinand Porsche. The two brands successfully joined forces in 1969 to create the VW-Porsche 914 and 914-6, resulting in the 914-6 Porsche engine and the 914 - Volkswagen engine.
The headquarters and main Porsche plant are located in Zuffenhausen, Stuttgart County, but Cayenne and Panamera models are manufactured in Leipzig, Germany, and parts for SUVs are assembled at the Volkswagen Touareg plant in Bratislava, Slovakia. Production of Boxster and Cayman brands was first handed over to Valmet Automotive in Finland from 1997 to 2011, but in 2012 production returned to Germany.
The current specialization of the Porsche brand includes sports cars from the Boxster roadster to their most famous product - 911. Cayman is a famous closed-type car, unlike Boxster. At the same time, Cayenne is a middle-class sports truck (SUV). In 2009 the high-performance Panamera of a class "sedan" is started.
In 2015, Porsche reported the sale of a total of 218,983 vehicles, 28,953 (13.22%) focused on domestic sales in Germany, and 190,030 (86.78%) on foreign markets. The company has been a very successful brand in recent years, with the highest profit per unit sold by any automotive company in the world. On May 11, 2017, Porsche built a millionth of a 911 car.
Porsche holds the record of 19 victories in the "24 Hours of Le Mans" race. Porsche is now the world's largest racing car manufacturer. In 2006, Porsche built 195 racing cars for various international sports competitions.
In a study conducted by the Institute of Luxury in New York City, Porsche was awarded the title of "the most prestigious car brand", consisting of five hundred households with a gross annual income of at least $200 thousand and a net value of at least $720,000.
Porsche has won numerous awards in the categories "Reliability" and "Quality" in 2006, 2009, 2010 and 2014. Canadian researchers in 2011 proved that 97.4% of Porsche cars for the last 25 years are still in use. The Technischer Uberwachungsverein Porsche is unanimously recognized as the most reliable vehicle in Germany.